Online brokerage accounts are a new concept with varying levels of offerings to their consumers depending on the provider. Upon reviewing the opinion of survey respondents, the ability to trade managed funds such as ETFs ranked as one of the highest priorities among UK retail investors, with an average score of 4.1. The ability to check transactions and account history also ranked highly with survey respondents, with the lowest score being 4.5 and its highest score coming from Nutmeg users being 4.8. Lower-scoring app features included the ability to engage with the community, which received its lowest overall score from users of the Aj Bell YouInvest app. Trading cryptocurrency also ranked low, aside from Etoro users the remaining respondents provided a score of 2.4 or lower.
Brokerage accounts are a ground-breaking development in the world of investing, as they act as intermediaries, allowing retail investors access to the market and removing barriers such as cost and availability that otherwise would lead many individuals not to participate in the buying and selling of financial securities. Prior to this, individuals would be required to call their broker on the phone to manually place an order.
Importance of trading app features to retail investors in the United Kingdom in 2023, by broker
Scoring from one (unimportant) to five (important)
Survey respondents were located in the United Kingdom ranging from 18 to 75
years old. Each respondent was a user of a trading app with varying portfolio values and goals.
Respondents were asked to score the importance of an app feature from one to five. One being unimportant and five being important.
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Buzzfire. (October 31, 2023). Importance of trading app features to retail investors in the United Kingdom in 2023, by broker [Graph]. In Statista. Retrieved December 12, 2024, from https://www.statista.com/statistics/1427330/importance-of-trading-app-features-to-retail-investors-in-the-uk-by-broker/
Buzzfire. "Importance of trading app features to retail investors in the United Kingdom in 2023, by broker." Chart. October 31, 2023. Statista. Accessed December 12, 2024. https://www.statista.com/statistics/1427330/importance-of-trading-app-features-to-retail-investors-in-the-uk-by-broker/
Buzzfire. (2023). Importance of trading app features to retail investors in the United Kingdom in 2023, by broker. Statista. Statista Inc.. Accessed: December 12, 2024. https://www.statista.com/statistics/1427330/importance-of-trading-app-features-to-retail-investors-in-the-uk-by-broker/
Buzzfire. "Importance of Trading App Features to Retail Investors in The United Kingdom in 2023, by Broker." Statista, Statista Inc., 31 Oct 2023, https://www.statista.com/statistics/1427330/importance-of-trading-app-features-to-retail-investors-in-the-uk-by-broker/
Buzzfire, Importance of trading app features to retail investors in the United Kingdom in 2023, by broker Statista, https://www.statista.com/statistics/1427330/importance-of-trading-app-features-to-retail-investors-in-the-uk-by-broker/ (last visited December 12, 2024)
Importance of trading app features to retail investors in the United Kingdom in 2023, by broker [Graph], Buzzfire, October 31, 2023. [Online]. Available: https://www.statista.com/statistics/1427330/importance-of-trading-app-features-to-retail-investors-in-the-uk-by-broker/