Main AI uses in e-commerce in Europe 2023

Published by Statista Research Department, Feb 13, 2024

In 2023, e-commerce professionals from European companies believed artificial intelligence (AI) could support their businesses for various activities. 56 percent of them saw great potential in the collection and analysis of customer data and behavior. Dynamic pricing followed with 48 percent of answers, while personalization ranked third at 47 percent. 

Main e-commerce activities supported by Artificial Intelligence (AI) in Europe in 2023

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Release date

July 2023

Region

Europe

Survey time period

2023

Special properties

e-commerce professionals*

Supplementary notes

The source did not specify the number of respondents and the date of survey.

*E-commerce professionals from Italy, Spain, Portugal, France, Germany, and the UK.

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