Consumer support to brands using AI for selected activities in the U.S. 2024

During a March 2024 survey among adult consumers in the United States, approximately 60 percent said they supported brands using artificial intelligence (AI) to create ads or content. The same share of respondents supported AI-powered product and service design.

Consumer attitudes toward brands using AI

According to the same study, over 40 percent of adults preferred companies that utilized AI to design their products and services over those that did not. A similar share of the interviewees favored brands that used AI in their customer experience (CX) endeavors. However, only slightly more than one-third expressed the willingness to pay more for items designed with the help of AI.

Support to AI-powered ads by gender and generation

The March 2024 survey also revealed that U.S. men favored AI-supported brands more than women. About two-thirds of male respondents supported companies using AI to design products and services, while little more than half of female interviewees approved of it. Millennials were more supportive of AI-reliant ads than any other adult generational group in the U.S.: 73 percent of the responding members of Generation Y expressed approval of the practice, while the share among Gen Zers stood at 63 percent.