U.S. support of AI-powered ads & brand content 2024 | Statista

During a March 2024 survey conducted among adult consumers in the United States, 73 percent of Millennial respondents said they supported brands using artificial intelligence (AI) to create ads or content – the same share recorded among that age group a year earlier. Meanwhile, Gen Zers' support for AI-powered ads and brand content grew by four percentage points to 63 percent in 2024.

Consumer support to brands using artificial intelligence (AI) to create ads or content in the United States in 2023 and 2024, by generation

Download

Source

Show detailed source information?

Register for free

Already a member?

Sources

Use Ask Statista Research Service

Release date

March 2024

More information

Region

United States

Survey time period

March 15, 2023, and March 6, 2024

Number of respondents

1,000 respondents

Age group

18 years and older

Method of interview

Online Access Panel

Supplementary notes

2023 data retrieved from an earlier release.
The source did not define each generation span.

Citation formats

Other statistics on the topic
Generative artificial intelligence (AI) in the U.S.

Sponsored content types shared by creators from the United States as of June 2023

Advertising

Sponsored content types shared by creators from the U.S. 2023

Media where adult members of Generation Z were the most receptive to advertisements in the United States as of February 2023

Advertising

Media where adult Gen Zers were the most receptive to ads in the U.S. 2023

Content creators' social commerce earnings via affiliate programs in the United States October 2023 (in U.S. dollars)

Marketing

Social commerce earnings of U.S. creators 2023

Share of content creators in the United States October who will be increasing vs. reducing their social commerce time investment as of October 2023

Marketing

Investment changes in social commerce planned by U.S. creators 2023

Statista Accounts: Access All Statistics. Starting from $2,388 USD / Year

Basic Account

Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Starter Account

The ideal entry-level account for individual users

Instant access to 1m statistics
Download in XLS, PDF & PNG format
Detailed references

$199 USD / Month *

Professional Account

Full access

Business Solutions including all features.

* Prices do not include sales tax.

Other statistics that may interest you

The most important statistics

The most important statistics

The most important statistics

The most important statistics

Other statistics that may interest you Statistics on

About the industry

10

About the region

10

Other regions

10

Related statistics

2

Further Content: You might find this interesting as well

Topics

Generative artificial intelligence (AI) in the U.S.

Artificial intelligence (AI) worldwide

Artificial intelligence (AI) in the United States

Generative artificial intelligence (AI)

Artificial intelligence (AI) in Europe

Statista Accounts: Access All Statistics. Starting from $2,388 USD / Year

Learn more about how Statista can support your business.