Vietnam: reasons against sustainable practices by age 2023

According to a survey by Rakuten Insight on sustainable consumption in 2023, the leading reason against adopting sustainable consumption practices was the lack of information to make sustainable choices, as stated by over 40 percent of the respondents from all age groups in Vietnam. The survey also revealed that over half of the respondents considered purchasing sustainable or environmentally-friendly products very important to them.

Reasons for not adopting sustainable consumption practices among people in Vietnam in 2023, by age

Characteristic	16-24 years	25-34 years	35-44 years	45-54 years	55+ years
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Release date

January 2024

More information

Region

Vietnam

Survey time period

December 7 to 31, 2023

Number of respondents

902 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original question: If not, why have you not adopted sustainable consumption practices? (choose up to three options that apply)

Breakdown numbers of respondents:
16-24 years: 409
25-34 years: 248
35-44 years: 156
45-54 years: 47
55+ years: 42

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