Top ways in which AI elevates event marketing experience in Europe & the U.S. 2023

Published by
Valentina Dencheva,
Mar 4, 2024
As of November 2023, according to a survey conducted in the United States, the United Kingdom, France, Germany, and Italy, marketing professionals said that artificial intelligence (AI) could elevate event attendees' experience by offering a more personalized experience - 31 percent of respondents pointed towards it. Another 21 percent of surveyed professionals stated that AI could aid with content recommendations at marketing events.

Leading ways in which artificial intelligence (AI) can elevate the experience of marketing event attendees according to marketing professionals in the United States and selected countries in Western Europe as of September 2023

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Release date

November 2023

Region

Worldwide, France, Germany, Italy, United Kingdom, United States

Survey time period

August and September 2023

Number of respondents

500 respondents

Special properties

among marketing professionals from companies with more than 1,000 employees

Supplementary notes

The source does not state the exact date of publication.

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Overview

6

AI use cases in the marketing industry

8

Marketer insights

4

Consumer insights

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Topics

Generative AI and ad agencies worldwide
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