Top marketing benefits of AI and ML usage in U.S. companies 2022
A survey carried out in July 2022 in the United States found out that 33 percent of marketing professionals that were using artificial intelligence (AI) and machine learning (ML) tools in their marketing programs said that their leading benefit was the time saved. Another 31 percent of professionals working with AI and ML stated that the same tools benefited their trend insights, audience preference, or behaviors. An additional 26 percent of American marketing professionals shared that AI and ML helped them improve or optimize content.
