Consumer attitudes towards brands' usage of AI & ML tools in the U.S. 2023
During a survey carried out in January 2023 in the United States, 45 percent of responding consumers expressed a lack of understanding of how artificial intelligence (AI) and machine learning (ML) technologies worked. However, 73 percent of respondents said that they believed that AI and ML had potential to impact customer experience (CX) an 48 percent stated they would interact with AI more frequently if it made their CX with a brand more seamless, consistent, and convenient.
