Posture towards generative AI 2023, by culture

As of 2023, countries considered to have collective cultures responded more positively to the use of generative artificial intelligence (Gen AI). Approximately 45 percent of the respondents from collective cultures claim to have already used the technology, in contrast to only about 34 percent of respondents from the considered individualist cultures.

Global posture towards the use of generative artificial intelligence (Gen AI) in 2023

Characteristic	Collectivist	Individualist
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Release date

January 2024

More information

Region

Worldwide

Survey time period

July 27 to August 22, 2023

Number of respondents

16,795 respondents

Special properties

17 countries; Respondents: teens 13-17, parents of 6–17, adults 18-64;

Method of interview

Online survey

Supplementary notes

The source adds: "Classification of country culture is based on the Hofstede model. A country scoring tool can be found here: Country comparison tool (hofstede-insights.com)".

The source classifies as individualist cultures the following countries: "Australia, Canada, Czechia, Denmark, France, Germany, Italy, S. Africa, UK, USA"; and as collectivist countries: "Brazil, Colombia, India, Mexico, Singapore, S. Korea, Spain".

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