Hyundai Motor was the most known electric car brand among South Korean consumers as of January 2024. According to a survey conducted by Rakuten Insight, around 87.61 percent of respondents aged 55 years and older were aware of Hyundai Motor. Other age groups were also aware of electric car models produced by Hyundai Motor the most.
March 2024
South Korea
January 19 to 31, 2024
5,612 respondents
16 years and older
2,459 female and 3,153 male respondents
Online survey
Original question:
"Which brand and/or models of electric cars are you aware of?"
Respondent counts for age groups are as follows:
16-24 years: 221 respondents
25-34 years: 951 respondents
35-44 years: 1,160 respondents
45-54 years: 1,619 respondents
55 years or older: 1,211 respondents
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