Leading in-game purchases made by gamers in the U.S. 2018, by gender

This statistic presents the leading in-game purchases made by gamers in the United States as of May 2018, by gender. According to the findings, 53 percent of U.S. paying female gamers were buying power-ups, while 28 percent said they mostly bought loot boxes.

Leading in-game purchases made by gamers in the United States as of May 2018, by gender

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Sources

Release date

June 2018

Region

United States

Survey time period

May 2 to 14, 2018

Number of respondents

2,051*

Age group

18-40 years

Special properties

gamers who play at least two hours per week on any platform

Supplementary notes

*Respondents surveyed include individuals across United States, United Kingdom, and Germany. Source did not specify exact sample size for each region.
Paying gamer is defined as someone who plays at least two hours per week across any platform and spends money on games.

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