Leading in-game purchases made by gamers in the U.S. 2018, by gender

Leading in-game purchases made by gamers in the United States as of May 2018, by gender

by Christina Gough, last edited Jul 20, 2018
Leading in-game purchases made by gamers in the U.S. 2018, by gender This statistic presents the leading in-game purchases made by gamers in the United States as of May 2018, by gender. According to the findings, 53 percent of U.S. paying female gamers were buying power-ups, while 28 percent said they mostly bought loot boxes.
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Leading in-game purchases made by gamers in the United States as of May 2018, by gender

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FemaleMale
Power-ups53%45%
DLC/Expansion packs30%49%
Playable characters33%39%
Cosmetics/skins35%36%
Loot boxes28%32%
Time-savers34%28%
FemaleMale
Power-ups53%45%
DLC/Expansion packs30%49%
Playable characters33%39%
Cosmetics/skins35%36%
Loot boxes28%32%
Time-savers34%28%
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by Christina Gough, last edited Jul 20, 2018
This statistic presents the leading in-game purchases made by gamers in the United States as of May 2018, by gender. According to the findings, 53 percent of U.S. paying female gamers were buying power-ups, while 28 percent said they mostly bought loot boxes.
Show more
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