Monthly average daily rate of U.S. hotels 2011-2019
The average daily rate (ADR) of hotels in the United States was 125.55 U.S. dollars as of December 2019. This figure was slightly higher than the month before.
What is average daily rate?
Average daily rate is a key performance indicator of the hospitality industry. It shows the average room rental price per day in either a specific hotel (independent/chain), or in this case the average room rental price per day of many hotels within the U.S. Other useful KPI’s in the lodging industry are the occupancy rate and revenue per available room (RevPAR).
Monthly ADR trends
Patterns are quite easy to discern in the monthly ADR of U.S. hotels. It often peaks annually in October and shows a dip in January. This dip could be due to lower spending from consumers after the expensive winter holiday season. Additionally, U.S. hotel ADR rates have shown annual growth month-to-month since 2011.
What is average daily rate?
Average daily rate is a key performance indicator of the hospitality industry. It shows the average room rental price per day in either a specific hotel (independent/chain), or in this case the average room rental price per day of many hotels within the U.S. Other useful KPI’s in the lodging industry are the occupancy rate and revenue per available room (RevPAR).
Monthly ADR trends
Patterns are quite easy to discern in the monthly ADR of U.S. hotels. It often peaks annually in October and shows a dip in January. This dip could be due to lower spending from consumers after the expensive winter holiday season. Additionally, U.S. hotel ADR rates have shown annual growth month-to-month since 2011.
