Monthly average daily rate of U.S. hotels 2011-2020

The average daily rate (ADR) of hotels in the United States was 92.15 U.S. dollars as of June 2020. Due to the impact of the corona virus in the hotel industry, this figure dropped to about 31.5 percent when compared to last month's figure.

What is average daily rate?

Average daily rate is a key performance indicator of the hospitality industry. It shows the average room rental price per day in either a specific hotel (independent/chain), or in this case the average room rental price per day of many hotels within the U.S. Other useful KPI’s in the lodging industry are the  occupancy rate and revenue per available room (RevPAR).

Monthly ADR trends

Patterns are quite easy to discern in the monthly ADR of U.S. hotels. It often peaks annually in October and shows a dip in January. This dip could be due to lower spending from consumers after the expensive winter holiday season. Additionally, U.S. hotel ADR rates have shown annual growth month-to-month since 2011.

Monthly average daily rate of United States hotels from 2011 to 2020

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Sources

Release date

July 2020

Region

United States

Survey time period

January 2011 to June 2020

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Statistics on "Hotels in the United States "

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