Starbucks stores – additional information
Founded in 1971 in Seattle, Washington, Starbucks expanded outside of the U.S. for the first time in 1996 when it launched in Japan. Today, the chain’s green, twin-tailed mermaid was adorning coffee cups in every continent. The number of Starbucks stores in the U.S. have increased annually over the last five years, although this has not necessarily correlated with an increase in customer satisfaction. Between 2006 and 2016, the American customer satisfaction index scores of Starbucks have been recorded. In 2006, Starbucks received an ACSI score of 77. In 2013 this score rose to 80 but dropped over the next three year to 75 in 2016.
Coffee is a popular beverage with U.S. consumers, and coffee house chains are a favorite place of U.S. coffee drinkers to buy it. A 2017 Statista survey, asked respondents where they usually buy coffee, and coffee chains such as Starbucks ranked as the second most popular venue after the supermarket. A separate Statista survey asked U.S. respondents about their coffee spending habits. It found that over 70 percent of U.S. consumers spend money on coffee every week, with 17 percent spending 16 U.S. dollars or more per week.