The publicly traded company generated almost 22 billion U.S. dollars in revenue in 2019. Over half of its revenue in 2019 was generated through franchised restaurants (11.66 billion U.S. dollars) and the rest through company-operated restaurants (9.42 billion U.S. dollars). The United States has long been one of McDonald’s biggest markets with nearly eight billion U.S. dollars in revenue in 2019. In that year, over 38 thousand McDonald’s restaurants were in operation worldwide, of which around 14 thousand were located in the United States alone.
McDonald's has more than a couple of famous menu items, some of which are the "Happy Meal", the "McFlurry", and the "Big Mac". The price of the "Big Mac" is also used as an indicator for the purchasing power of an economy through the "Big Mac Index" - published annually by the Economist since 1986. Despite this perceived popularity, McDonald’s received an American Customer Satisfaction Index (ACSI) score of 69 in 2019, which was 10 points below the limited-service industry average of 79. Showing that while McDonald's dominates the market in terms of revenue, the quality offered by its competitors has overtaken the fast food behemoth.