McDonald's - Statistics & Facts

McDonald’s was founded in California, United States, in 1940 when brothers Richard and Maurice McDonald opened their first barbeque restaurant. The restaurant was transformed eight years later by a production line system that rolled out burgers in a quick-service style similar to the one we know today. Since then, the famous golden arches of McDonald’s have become a familiar spectacle in towns and cities all over the globe and the company has the highest brand value of any global quick service chain at almost 100 billion U.S. dollars.

In 2017, McDonald’s operated almost 40 thousand restaurants worldwide. The company operated almost seven thousand establishments in international markets. While high growth markets accounted for just under six thousand establishments. That being said, the United States remains McDonald’s most lucrative market and is home to over 14 thousand of the total worldwide units.

According to the American Customer Satisfaction Index (ACSI), McDonald’s restaurant chain received an ACSI score of 69 which was 10 points below the limited-service industry average of 79. However, this does not reflect the company’s success; in 2017 McDonald’s generated a total revenue of 22.82 billion U.S. dollars and total assets amounted to approximately 33.8 billion U.S. dollars.

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