McDonald's - Statistics & Facts

Published by Statista Research Department, Feb 25, 2019
McDonald’s was founded in California, United States, in 1940 when brothers Richard and Maurice McDonald opened their first barbeque restaurant. The restaurant was transformed eight years later by a production line system that rolled out burgers in a quick-service style similar to the one we know today. Since then, the famous golden arches of McDonald’s have become a familiar spectacle in towns and cities all over the globe and the company has the highest brand value of any global quick service chain at just over 126 billion U.S. dollars.

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In the following 4 chapters, you will quickly find the 31 most important statistics relating to "McDonald's".


In 2018, McDonald’s operated almost 40 thousand restaurants worldwide. The company operated almost seven thousand establishments in international markets. While high growth markets accounted for just over six thousand establishments. That being said, the United States remains McDonald’s most lucrative market and is home to almost 14 thousand of the total worldwide units.

According to the American Customer Satisfaction Index (ACSI), McDonald’s restaurant chain received an ACSI score of 69 which was 11 points below the limited-service industry average of 80. However, this does not reflect the company’s success; in 2017 McDonald’s generated a total revenue of 21.03 billion U.S. dollars and total assets amounted to approximately 32.81 billion U.S. dollars.

McDonald's

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Important key figures

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McDonald's in the U.S.

The fast food industry in the U.S.

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