In 2018, McDonald’s operated almost 40 thousand restaurants worldwide. The company operated almost seven thousand establishments in international markets. While high growth markets accounted for just over six thousand establishments. That being said, the United States remains McDonald’s most lucrative market and is home to almost 14 thousand of the total worldwide units.
According to the American Customer Satisfaction Index (ACSI), McDonald’s restaurant chain received an ACSI score of 69 which was 11 points below the limited-service industry average of 80. However, this does not reflect the company’s success; in 2017 McDonald’s generated a total revenue of 21.03 billion U.S. dollars and total assets amounted to approximately 32.81 billion U.S. dollars.