Revenue distribution of Starbucks from 2009 to 2016, by product type (in billion U.S. dollars)*

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BeverageFoodPackaged and single-serve coffees and teasOther**

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This statistic shows the distribution of Starbucks' revenue from 2009 to 2016, by product type. In 2016, 12.38 billion U.S. dollars of Starbucks' revenue came from the sales of beverage.
Starbucks - additional information

Each year the sale of beverages brings the most revenue for global coffeehouse chain Starbucks. While the company’s central product is coffee, it also offers a wider range of drinks, including teas, hot chocolates, smoothies, iced drinks and limited-time seasonal offerings. The second largest contributor to Starbucks’ revenue is food sales, producing 3.49 billion of the company’s 21.32 billion U.S. dollar revenue in 2016. The chain has expanded its selection of food over recent years and serves a variety of sandwiches, paninis and salads, as well as baked goods and hot breakfasts.

Founded in Seattle in 1971, Starbucks has experienced massive growth, both domestically and internationally, becoming the second most valuable food brand worldwide after McDonald’s. In 2016, the coffee chain had a brand value of more than 43 billion U.S. dollars. In the eleven years between 2005 and 2016, Starbucks’ store numbers ballooned from 10,241 to 25,085 stores worldwide. As of October 2016, the country with the most Starbucks stores was the United States, followed by China and Canada.

The revenue of the coffee and snack shop industry in the United States was forecasted to exceed 32 billion U.S. dollars in 2016. That year, the industry was set to boast 55,246 establishments, employing more than half a million people across the country.

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Release date
November 2016
Survey time period
2009 to 2016
Special properties
Fiscal years end on the Sunday closest to September 30.
Supplementary notes
* In 2014, ready-to-drink beverage revenues were moved from "Food" to "Other" and packaged and single-serve teas (previously in "Other") were combined with packaged and single-serve coffees. Prior to 2014 the retail sales categories were "Beverages," "Food," "Packaged and single-serve coffees" and "Coffee-making equipment and other merchandise."
** Other includes royalty and licensing revenues, beverage-related ingredients, ready-to-drink beverages and serveware, among other items.
Figures have been rounded.

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