Genre breakdown of primetime TV ad spend in the U.S. 2011

Genre breakdown of primetime TV advertising expenditure in the United States in 2011

Genre breakdown of primetime TV ad spend in the U.S. 2011 This statistic shows a genre breakdown of primetime TV advertising expenditure in the United States. In 2011, 29 percent of primetime TV advertising expenditure was spent on advertising in sports programming.
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Genre breakdown of primetime TV advertising expenditure in the United States in 2011

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Share of primetime TV ad spend
Drama35%
Sports29%
Reality17%
Sitcom15%
News4%
Share of primetime TV ad spend
Drama35%
Sports29%
Reality17%
Sitcom15%
News4%
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This statistic shows a genre breakdown of primetime TV advertising expenditure in the United States. In 2011, 29 percent of primetime TV advertising expenditure was spent on advertising in sports programming.
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Release date
April 2012
Region
United States
Survey time period
2011
Supplementary notes
Primetime is defined as Monday-Saturday 8pm to 11pm and Sunday 7pm to 11pm.
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