Booking Holdings Inc. - statistics & facts

Booking Holdings Inc. is a travel technology company based in the United States. It operates a wide range of travel, tourism, and hospitality aggregators and metasearch engines such as Booking.com, Priceline.com, Kayak.com, Agoda.com, Rentalcars.com, Cheapflights, Momondo, and OpenTable. These websites operate in nearly 40 languages and 200 countries. In 2021, Booking Holdings was the leading online travel agency worldwide in terms of revenue, generating nearly 11 billion U.S. dollars. That year, the online travel market size worldwide was estimated to be worth roughly 433 billion U.S. dollars, up from the previous year’s total of 396 billion U.S. dollars. Meanwhile, the market size of the global tourism sector exceeded two trillion U.S. dollars in 2022.

Has Booking Holdings seen financial growth?

The global revenue of Booking Holdings rebounded in 2022, following a sharp drop at the onset of the coronavirus (COVID-19) pandemic. In that year, the company's revenue amounted to nearly 17.1 billion U.S. dollars, rising by over six billion U.S. dollars from 2021 and surpassing pre-pandemic levels. A similar trend can be seen in Booking Holding’s other performance indicators, such as net income and operating income. Unlike the company’s revenue, however, these performance indicators did not surpass their pre-pandemic levels in 2022. Booking Holdings’ net income worldwide surpassed three billion U.S. dollars in 2022, up from 1.17 billion U.S. dollars the previous year. Meanwhile, Booking Holding’s global operating income amounted to around 5.1 billion U.S. dollars. This was more than double the previous year’s figure in 2021.

What is Booking.com’s place in the online travel market?

In June 2023, Booking.com was the most visited travel and tourism website worldwide with over 614 million online visitors. TripAdvisor and Airbnb came second and third in the ranking, with roughly 188 million and 108 million visits, respectively. Booking.com’s mobile app was also the most downloaded online travel agency app worldwide in 2022. That year, the company’s mobile app recorded around 80 million aggregated downloads on iOS and Google Play. Meanwhile, the Airbnb app placed second in the ranking with roughly 52 million downloads. From February 2023 to June 2023, the estimated number of visits to Booking.com worldwide increased month-over-month, further highlighting the company’s popularity. The number of visitors in February 2023 amounted to 495.5 million and by June 2023, that figure increased to 614.1 million.
This text provides general information. Statista assumes no liability for the information given being complete or correct. Due to varying update cycles, statistics can display more up-to-date data than referenced in the text.
Published by Statista Research Department, Mar 1, 2024

Key insights

Online travel market size worldwide
599bn USD
Revenue of Booking Holdings worldwide
21.4bn USD
Market cap of Booking.com worldwide
78.2bn USD
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Editor’s Picks Current statistics on this topic

Revenue of Booking Holdings worldwide from 2007 to 2023 (in billion U.S. dollars)

Online Travel Market

Revenue of Booking Holdings worldwide 2007-2023

Number of bookings through Booking Holdings worldwide from 2010 to 2023, by business segment (in millions)

Online Travel Market

Number of bookings through Booking Holdings worldwide 2010-2023, by segment

Sales and marketing expenses of Booking Holdings worldwide from 2015 to 2023 (in billion U.S. dollars)

Online Travel Market

Sales and marketing expenses of Booking Holdings worldwide 2015-2023

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