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Executive survey: areas where companies should use big data 2012

Areas where companies should be using big data and analytics to improve performance according to executives worldwide in April 2012

by Statista Research Department, last edited Nov 29, 2012
Executive survey: areas where companies should use big data 2012 This statistic shows the results of a survey question asking business executives where they thought companies were and ideally should be focusing on the use of big data in the interest of improving performance. 60 percent of executives surveyed said that they thought companies should be focusing on customer insights, segmentation or targeting.
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Areas where companies should be using big data and analytics to improve performance according to executives worldwide in April 2012

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