Sales of OTC vitamin products in the U.S. 2013, by outlet type

This statistic shows the market value of over-the-counter vitamin products sales in the United States in 2013, by outlet type. In that year, multi-vitamin products that were sold at multi-outlets in the United States had a market value of about 1.73 billion U.S. dollars.

Sales of over-the-counter vitamin products in the United States in 2013, by outlet type

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Release date

March 2014


United States

Survey time period


Supplementary notes

* For total U.S. multi-outlet (supermarkets, drug, mass, military commissary and select club and dollar stores) for the 52 weeks ended December 29, 2013.
Description of every OTC/natural health segment can be found on page 5 of "The Business of OTC".

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Statistics on "Children's health in the U.S."

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