Fast food industry in the U.S. - additional information
Quick service restaurants (QSRs) are fast food restaurants, set apart from full service or table restaurants by their limited menus, minimal table service and, as their name implies, fast service. QSR's are popular in the United States, it was estimated that there were 190,649 quick service restaurant franchise establishments in 2017. Quick service restaurants include limited-service eating places, cafeterias, fast-food restaurants, beverage bars, ice cream parlors, pizza-delivery establishments, carryout sandwich shops, and carryout service shops with on-premises baking of donuts, cookies, and bagels.
Despite the health implications associated with fast food, 20 percent of U.S. consumers visit fast food restaurants at least once a week, with six percent visiting daily. According to the American Customer Satisfaction Index (ACSI) carried out in 2017 the quick service restaurant chain in the United States with the highest ACSI score was Chick-fil-A. With a score of 87 out of 100, the chain was eight points higher than the average score for all limited-service restaurants which was 79. McDonald’s was the lowest with a score of 69.
That being said, McDonald’s is the largest fast food company in the United States and worldwide, generating global revenues of a little under 25 billion U.S. dollars in 2016. The company’s closest competitor in terms of revenue was Subway, with 17 billion U.S. dollars, followed by Chick-fil-A with 6.83 billion U.S. dollars.