Big Macs in plentiful supply
The United Kingdom was home to 1,292 McDonald’s restaurants in 2018, the third highest in Europe behind the 1,463 restaurants in France and 1,489 restaurants in Germany. However, given that Germany has approximately 82.95 million inhabitants, and the United Kingdom has approximately 66.87 million inhabitants, the UK has one McDonald’s restaurant for every 51,757 inhabitants, compared to one restaurant for every 55,709 inhabitants in Germany.
Popularity around the world
McDonald’s is the most valuable fast food brand in the world, by a significant margin, with a brand value of 126.04 billion U.S. dollars. The company has undergone significant developments in order to keep ahead of changing consumer preferences and general aspirations of healthy eating. Despite these changes, McDonald’s has not been able to arrest the decline in revenue the company has been experiencing since 2013. Peaking at 28.11 billion U.S. dollars in 2013, the revenue of McDonald’s corporation worldwide fell to 21.03 billion U.S. dollars by 2018.