According to a survey among Chinese luxury shoppers in October 2021, about 65 percent of China's Gen-Z high luxury spenders (who spent at least 40 thousand yuan a year on luxury items) purchased luxury apparel in the past 12 months. More than half of the surveyed luxury consumers aged above 25 said they bought luxury handbags in the past year, while only 42 percent of the Gen-Z consumers said the same.
Leading categories of luxury products bought by high luxury spenders in China as of October 2021, by generation
Characteristic
Gen-Z
25 years and above
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Oliver Wyman. (November 10, 2021). Leading categories of luxury products bought by high luxury spenders in China as of October 2021, by generation [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/1284276/china-most-popular-categories-among-luxury-spenders-by-age/
Oliver Wyman. "Leading categories of luxury products bought by high luxury spenders in China as of October 2021, by generation." Chart. November 10, 2021. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/1284276/china-most-popular-categories-among-luxury-spenders-by-age/
Oliver Wyman. (2021). Leading categories of luxury products bought by high luxury spenders in China as of October 2021, by generation. Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/1284276/china-most-popular-categories-among-luxury-spenders-by-age/
Oliver Wyman. "Leading Categories of Luxury Products Bought by High Luxury Spenders in China as of October 2021, by Generation." Statista, Statista Inc., 10 Nov 2021, https://www.statista.com/statistics/1284276/china-most-popular-categories-among-luxury-spenders-by-age/
Oliver Wyman, Leading categories of luxury products bought by high luxury spenders in China as of October 2021, by generation Statista, https://www.statista.com/statistics/1284276/china-most-popular-categories-among-luxury-spenders-by-age/ (last visited July 27, 2024)
Leading categories of luxury products bought by high luxury spenders in China as of October 2021, by generation [Graph], Oliver Wyman, November 10, 2021. [Online]. Available: https://www.statista.com/statistics/1284276/china-most-popular-categories-among-luxury-spenders-by-age/