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Preference for tablets vs laptops in the U.S. 2012, by age group

Through a survey conducted in Jan/Feb 2012 respondents who owned both a tablet and a laptop were asked which device was more important to them. The responses have been broken down by generation. As can be seen in the graph, older generations tended to favor tablets at a greater rate than younger ones. On the other hand 92 percent of trailing millenials (aged 18 to 22) tended towards laptops over tablets.

Consumer preference for tablets vs laptops in the United States in 2012, by generation/age group

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Release date

March 2012


United States

Survey time period

January-February 2012

Number of respondents

1,890 consumers; 1,252 business people

Age group

18 years and older

Special properties

Survey conducted among respondents who own both a laptop and a tablet

Method of interview

Online survey

Supplementary notes

Q: [...] Which device is more important to you-- that is, which device could you least do without?

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Statistics on "Mobile devices in the UK"

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