Dell’s role in the market
Founded in 1984, Dell has since been headquartered in Round Rock, Texas. Prior to 2013, Dell was a public company, with the bulk of its revenue made through PC sales. In 2013, after falling to a market share of just 10.4% of PCs worldwide, founder and CEO Michael Dell bought out Dell for 24.4 billion U.S. dollars and made it private for a period of directional shift. In late 2018, Dell Technologies was formed after the merger of Dell and EMC Corporation (now Dell EMC), and became a public company again. Currently, Dell Technologies does business in over 80 countries and employs more than 140,000 people worldwide.
Dell’s business moving forward
Dell Technologies is now focusing on managing business clients’ data needs, reflecting the changing market environment from traditional, hardware-based enterprise storage to hybrid cloud services. In order for Dell to better compete in the area of cloud computing and be a company to handle multi-cloud operations, the company has bought VMware, a cloud computing and software virtualization company currently worth 65 billion U.S. dollars. Over the past few years Dell Technologies has made more than 160 investments with a main focus on companies specializing in software, cloud computing, and security solutions. In the first three months of 2019 alone, Dell has spent over 222 million on investments in cloud and security organizations.