Market share held by mobile operating systems in the United Kingdom (UK) from December 2011 to September 2018

Mobile OS: market share in the United Kingdom (UK) 2011-2018 The statistic shows the market share held by leading mobile operating systems in the United Kingdom (UK) from December 2011 to September 2018. September saw Android and Apple iOS fairly even at 49.69 and 49.24 percent respectively, after exchanging the lead at the end of the first and second quarters. The penetration rate of smartphones and the number of smartphone users has been growing for quite some time, and Apple and Android have been dominating the smartphone market since the beginning. However, the smartphone penetration growth rate has been in decline the past few years.
It seems most consumer purchase a new smartphone because their old device is out of date. In this case it would depend on how often the smartphone manufacturers bring out with a new model to figure out how often consumer may purchase a new smartphone.
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iOSAndroidBlackBerry OSWindows Phone
Dec '1140.8%20.77%33.02%0.59%
Mar '1242.53%21.6%31.23%0.78%
Jun '1242.81%23.73%29.27%1.08%
Sep '1243.59%27.86%24.23%1.69%
Dec '1243.86%29.4%21.96%2.26%
Mar '1348.84%31.29%15.14%2.38%
Jun '1347.97%30.88%15.34%2.77%
Sep '1347.15%30.97%16.73%3.2%
Dec '1341.53%29.15%17.44%3.13%
Mar '1447.64%34.28%13.22%3.34%
Jun '1447.21%36.21%11.65%3.56%
Sep '1447.15%39.86%8.71%3.08%
Dec '1449.53%40.63%6.09%2.83%
Mar '1549.78%39.45%6.39%3.09%
Jun '1545.9%42.16%7.79%3.13%
Sep '1544.5%42.01%8.44%3.68%
Dec '1543.7%44.76%6.11%3.65%
Mar '1643.5%46.19%5.39%3.14%
Jun '1644.45%46.9%4.42%2.99%
Sep' 1640.95%52.08%3.18%2.47%
Dec '1646.6%47.54%2.31%2.29%
Mar '1749.1%46.47%1.23%1.93%
Jun '1748%48.57%0.7%1.62%
Sept '1748.34%48.13%0.65%1.31%
Dec '1750.56%46.74%0.54%0.99%
Mar '1853.27%44.43%0.39%0.8%
Jun '1845.66%52.09%0.38%0.84%
Sep '1849.24%49.69%0.06%0.69%
iOSAndroidBlackBerry OSWindows Phone
Dec '1140.8%20.77%33.02%0.59%
Mar '1242.53%21.6%31.23%0.78%
Jun '1242.81%23.73%29.27%1.08%
Sep '1243.59%27.86%24.23%1.69%
Dec '1243.86%29.4%21.96%2.26%
Mar '1348.84%31.29%15.14%2.38%
Jun '1347.97%30.88%15.34%2.77%
Sep '1347.15%30.97%16.73%3.2%
Dec '1341.53%29.15%17.44%3.13%
Mar '1447.64%34.28%13.22%3.34%
Jun '1447.21%36.21%11.65%3.56%
Sep '1447.15%39.86%8.71%3.08%
Dec '1449.53%40.63%6.09%2.83%
Mar '1549.78%39.45%6.39%3.09%
Jun '1545.9%42.16%7.79%3.13%
Sep '1544.5%42.01%8.44%3.68%
Dec '1543.7%44.76%6.11%3.65%
Mar '1643.5%46.19%5.39%3.14%
Jun '1644.45%46.9%4.42%2.99%
Sep' 1640.95%52.08%3.18%2.47%
Dec '1646.6%47.54%2.31%2.29%
Mar '1749.1%46.47%1.23%1.93%
Jun '1748%48.57%0.7%1.62%
Sept '1748.34%48.13%0.65%1.31%
Dec '1750.56%46.74%0.54%0.99%
Mar '1853.27%44.43%0.39%0.8%
Jun '1845.66%52.09%0.38%0.84%
Sep '1849.24%49.69%0.06%0.69%
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Description Source More information
The statistic shows the market share held by leading mobile operating systems in the United Kingdom (UK) from December 2011 to September 2018. September saw Android and Apple iOS fairly even at 49.69 and 49.24 percent respectively, after exchanging the lead at the end of the first and second quarters. The penetration rate of smartphones and the number of smartphone users has been growing for quite some time, and Apple and Android have been dominating the smartphone market since the beginning. However, the smartphone penetration growth rate has been in decline the past few years.
It seems most consumer purchase a new smartphone because their old device is out of date. In this case it would depend on how often the smartphone manufacturers bring out with a new model to figure out how often consumer may purchase a new smartphone.
Show more
Release date
October 2018
Region
United Kingdom
Survey time period
December 2011 to Oct 2018
Supplementary notes
StatCounter calculates the statistics based on more than 15 billion hits online per month from more than 3 million member sites worldwide.

Nokia, Samsung, Linux, PlayStation and other OS make up less than two percent of the market share in the UK.

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