About This Statistic
The statistic shows the market share held by leading mobile operating systems in the United Kingdom (UK) from December 2011 to October 2016. In the United Kingdom, the leading mobile operating system as of May 2017, was Apple iOS with 49.21 percent. In second place was Android with a 46.94 percent market share. Android was surpassed by Apple in October 2016.
The penetration rate of smartphones and the number of smartphone users has been growing for quite some time, and Apple and Android have been dominating the smartphone market since the beginning. However, the smartphone penetration growth rate has been in decline the past few years.
It seems most consumer purchase a new smartphone because their old device is out of date. In this case it would depend on how often the smartphone manufacturers bring out with a new model to figure out how often consumer may purchase a new smartphone.