Asus is a multinational computer hardware and consumer electronics company headquartered in Taipei, Taiwan. The company, founded by four ex-Acer hardware engineers, was formed in 1989. Asus earned 500 billion New Taiwanese dollars in revenue in 2021, a 30 percent increase from the previous year. Asus’s revenue is predominantly generated across Asia, with the continent accounting for a share of over 40 percent. To support its activities, Asus employs around 7,000 people across a range of business functions, a similar figure to that of its direct competitor Acer.
In 2021, the market leader in the global PC market was Lenovo with a market share of around 25 percent. HP was a close second with a 22 percent share, while Asus sat down in fifth place with a share of just over six percent – below the likes of Dell, Apple, and fellow Taiwanese vendor Acer. When looking at the Chromebook market, Asus competes once more with the above vendors, excluding Apple, and recorded market share of 18 in the last quarter of 2021.
New markets and technologies
In addition to the PC and traditional computer peripherals markets where the company will continue to innovate, Asus has expressed a desire to explore new business possibilities including advanced 3D graphics cards, high-speed routers, network switches, and professional gaming displays. The company has also expressed an interest in products and innovations involving artificial intelligence of things (AIoT), particularly solutions in smart manufacturing, smart healthcare, and smart retail.
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