Men's March Madness viewership intent in the U.S. 2023, by age

Published by
Christina Gough,
Mar 14, 2023
The NCAA Division I men's basketball tournament, commonly referred to as March Madness, is a single-elimination tournament which takes place every spring in the United States. During a March 2023 survey, 38 percent of respondents aged between 35 and 44 stated that they planned to watch the tournament games.

Planned viewership of the NCAA men's basketball tournament in the United States as of March 2023, by age

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Release date

March 2023

Region

United States

Survey time period

March 4 to 5, 2023

Number of respondents

2,205 respondents

Age group

18 years and older

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