College basketball - TV ratings of NCAA national championship games 2018

Highest-rated televised NCAA basketball national championship games from 1975 to 2018

College basketball - TV ratings of NCAA national championship games 2018 The statistic depicts the highest-rated broadcasts of the NCAA basketball tournament championship games from 1975 to 2018. The highest-rated game ever was the national championship game matchup of Michigan State and Indiana State in 1979 with a rating of 24.1.
College sports on TV

College athletics is organized by the National Collegiate Athletic Association (NCAA), which is the main governing body for college sports. The vast majority, about 80 percent, of the NCAA’s revenue is generated from television and marketing rights fees.

The NCAA college basketball tournament, commonly known as March Madness, is watched by millions of viewers each year and attracted more than 1.2 billion U.S. dollars in TV advertisement spending in 2017.
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Highest-rated televised NCAA basketball national championship games from 1975 to 2018

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TV rating
Michigan St. vs. Indiana St. - 197924.1
Georgetown vs. Villanova - 198523.3
Duke vs. Michigan - 199222.7
North Carolina St. vs. Houston - 198322.3
North Carolina vs. Michigan - 199322.2
Arkansas vs. Duke - 199421.6
North Carolina vs. Georgetown - 198221.6
Michigan vs. Seton Hall - 198921.3
UCLA vs. Kentucky - 197521.3
Louisville vs. Duke - 198620.7
TV rating
Michigan St. vs. Indiana St. - 197924.1
Georgetown vs. Villanova - 198523.3
Duke vs. Michigan - 199222.7
North Carolina St. vs. Houston - 198322.3
North Carolina vs. Michigan - 199322.2
Arkansas vs. Duke - 199421.6
North Carolina vs. Georgetown - 198221.6
Michigan vs. Seton Hall - 198921.3
UCLA vs. Kentucky - 197521.3
Louisville vs. Duke - 198620.7
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The statistic depicts the highest-rated broadcasts of the NCAA basketball tournament championship games from 1975 to 2018. The highest-rated game ever was the national championship game matchup of Michigan State and Indiana State in 1979 with a rating of 24.1.
College sports on TV

College athletics is organized by the National Collegiate Athletic Association (NCAA), which is the main governing body for college sports. The vast majority, about 80 percent, of the NCAA’s revenue is generated from television and marketing rights fees.

The NCAA college basketball tournament, commonly known as March Madness, is watched by millions of viewers each year and attracted more than 1.2 billion U.S. dollars in TV advertisement spending in 2017.
Show more
Release date
March 2019
Region
United States
Survey time period
1975 to 2018
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