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Revenue share from sponsorships in sports worldwide 2019, by channel

Published by
Christina Gough,
Jun 17, 2021
This graph depicts the share of value of sports sponsorship deals worldwide from 2014 to 2024 by channel. In 2014, approximately 83 percent of the value delivery for sports sponsors came through TV advertising, a share which is forecast to decline to under 73 percent by 2024.

Share of value of sports sponsorship deals worldwide from 2014 to 2024, by channel

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Source

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Release date

May 2020

Region

Worldwide

Survey time period

2014 and 2019

Supplementary notes

*Forecast

**includes radio, out-of-home, and experiential

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Statistics on " Sport associations in the United Kingdom (UK) "

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Statistics on Sport associations in the United Kingdom (UK)

Income

8

Turnover

8

Expenditures

8

Staff Costs

8

Employees

8

Further related statistics

18

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Statistics

Topics

Sports sponsorshipSporting goods industry in the U.S.National Football League (NFL)National Basketball Association (NBA)Major League Baseball (MLB)
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