Sponsorship spending worldwide 2007-2018

This graph depicts the total volume of sponsorship spending worldwide from 2007 to 2018. In 2017, the sponsorship spending is predicted to amount to 62.7 billion U.S. dollars, up from 60.1 billion a year earlier.

Global sponsorship spending - additional information

A sponsorship is essentially support, either financially or through products and services, that an individual or company provides to others. Certain sponsorship categories include: sports, entertainment, causes, arts, festivals, fairs and annual events, associations and membership organizations.

In 2015, global sponsorship spending amounted to 57.5 billion U.S. dollars. Sponsorship has slowly been increasing yearly and rose to 62.7 billion U.S. dollars in 2017. The majority of the global sponsorship spending came from North America, totaling 22.3 billion U.S. dollars in 2016, followed by Europe with 16 billion U.S. dollars and the Asia Pacific with 14.8 billion U.S. dollars. North America has had the highest growth of global sponsorship spending since 2010, increasing by 4.2 billion U.S. dollars over the course of five years, while Central/South America only had a growth of 0.7 billion U.S. dollars from 2010 to 2015. Out of the 3 major regions, North America, Europe and the Asia Pacific, Europe had the lowest growth, increasing by only 2.4 billion U.S. dollars over five years.

Out of North America’s total sponsorships in 2016, 15.7 billion U.S. dollars were spent for sports. This is partly due to the increase in the salaries of many athletes and their demand for higher earnings, particularly through sponsorships.

Global sponsorship spending from 2007 to 2018

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Release date

January 2018



Survey time period

2007 to 2017

Supplementary notes

* Includes sponsorships in the following categories: Sports, Entertainment, Causes, Arts, Festivals, fairs and annual events, Associations and membership organizations
** Forecast

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Statistics on "Sports sponsorship"

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