The market for health and fitness in Europe has been stable as the number of health and fitness clubs has steadily increased to 51,204 and the number of club members to approximately 52.44 million by 2015. The countries with the most health and fitness clubs in Europe are Germany with 8,332, followed by Italy with 7,300 and the United Kingdom with 6,312. More information on the fitness industry in Europe can be found in the Dossier: Fitness industry in Europe. The value of the sports nutrition market in Europe was highest in the United Kingdom at roughly 743 million euros.
Professional sports have a substantial economic impact in Europe through broadcasting and media rights, sponsorship, merchandise, sports betting and various other channels. The total revenue of the Union of European Football Associations (UEFA) has reached around 4.6 billion euros in 2016. The most valuable European football clubs are Real Madrid with a value of approximately 3.6 billion U.S. dollars and FC Barcelona with a value of roughly 3.5 billion U.S. dollars. In Italy 74 percent of sports betting is done on football and most collections from sports betting on European football leagues comes from the Premier League with a total of 67 billion euros, followed by the Spanish La Liga with 40 billion euros and the Italian Serie A with 20 million euros. More information on sports betting can be found in the Dossier: Sports betting.