Average brand value major sports leagues (NFL, MLB, NBA & NHL) 2013
The statistic compares the average brand value of North American sports leagues in 2013. The average brand value of teams of the National Football League was at 285.4 million U.S. dollars.
A brand is defined here as the trademark and associated intellectual property. To calculate brand values the Royalty Relief method was used. This approach assumes the company doesn't own their brand and must license it from a theoretical third party. The method determines how much it would cost to do this.
A brand is defined here as the trademark and associated intellectual property. To calculate brand values the Royalty Relief method was used. This approach assumes the company doesn't own their brand and must license it from a theoretical third party. The method determines how much it would cost to do this.
