Connected mobile media use penetration in the United Kingdom (UK) 2010-2013

This statistic displays mobile media usage in the United Kingdom from 2010 to 2013. In 2013, 59 percent of respondents reported performing connected activities on mobiles in the six months previous to survey.

Penetration of mobile media use in the United Kingdom (UK) from 2010 to 2013*

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Sources

Release date

November 2013

Region

United Kingdom

Survey time period

2010 to 2013

Number of respondents

n (UK) = 2,000**

Age group

age of respondents not specified

Method of interview

Face-to-face interview

Supplementary notes

* The source defined mobile media use as having performed "at least one connected activity on mobile in the last six months."
** The source indicated: "Calibration phase consisted of 2,000 face-to-face interviews in each country (UK, Spain and France). Main research conducted online with 1,000 mobile media users."

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