The rise of the sharing economy
The sharing economy is a way in which consumers can share and use services not owned by a single user but by private individuals. This can either be for free, for a fee, or through bartering and exchanging goods. Companies that would come under this classification are Airbnb, Uber, eBay and many more. These services have become increasingly popular in recent years with the rise of smartphones and apps through which these companies can offer consumers an easily accessible platform.
While Airbnb had a company value of 38 billion U.S. dollars in 2018, there has been some controversy surrounding the company. This is mainly due to the concerns over the safety and privacy of those using the service. In a 2017 survey, 36 percent of the respondents said privacy concerns were a reason not to use Airbnb and 13 percent stated safety concerns as a reason not to use the app.