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Sales of the leading travel agencies worldwide in 2016

This statistic shows the sales of the leading travel agencies worldwide in 2016. The travel company Carlson Wagonlit Travel ranked fifth among the leading travel agencies with sales of 22.4 billion U.S. dollars in 2016.

Travel agencies - additional information

Travel agencies facilitate the purchase of travel products between travel providers and customers. Since the advent of the internet, the industry has been divided into two main sectors; traditional travel agencies which are brick and mortar stores where trained professionals deal with customers one to one, and online travel agencies (OTAs) these are e-commerce site which bypass the need for a personal travel agent and search travel providers using global distribution systems such as Amadeus. Although OTAs lack the assistance of a trained professional, they do allow customers to compare travel options themselves.

In 2016, the largest travel agency in the world was Expedia Inc. closely followed by The Priceline Group. Expedia inc. is the parent company to several well known OTAs such as, Trivago, Travelociy and Orbitz. The revenue of Expedia has increased year-on-year, reaching 8.77 billion U.S. dollars in 2016. The second largest travel agency, The Priceline Group also head well known online travel agencies and travel brands, such as, and Like Expedia, the revenue of The Priceline Group has been growing year-on-year. Despite having lower sales than Expedia in 2016, the group achieved higher revenues in 2016 reaching 10.74 billion U.S. dollars, almost two billion more that year.

Sales of the leading travel agencies worldwide in 2016

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Release date

June 2017



Survey time period


Supplementary notes

Only companies that reached 100 million U.S. dollars in sales in 2016 were included by the source. The source defines sales as gross sales of travel products to consumers or corporate travelers (of which 15 percent must have been generated in the United States), for which the company is the merchant of record from a supplier's perspective.

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Statistics on "Travel companies"

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