Most valuable hotel brands worldwide 2021, by brand value

Hilton Hotels & Resorts was the most valuable hotel brand in 2021, with a global brand value of approximately 7.61 billion U.S. dollars. Other major hotel brands in the ranking included Hyatt and Holiday Inn.

What are leading hotel companies worldwide?

Marriott International generated more sales revenue than any other hotel group worldwide in 2020. In addition, Marriott had over 1.4 million guestrooms globally. Meanwhile, Wyndham was the leading hotel company in terms of property numbers. As of June 2020, the Wyndham Hotel Group had over nine thousand properties worldwide. This was roughly 3,000 more than the number of properties owned by Hilton Hotels & Resorts.

Hotel brand valuation methodology

In order to determine and compare the brand value of hotels, the Royalty Relief approach was used. It is a brand valuation method that includes various steps, such as calculating brand strength and estimating forecast revenues, and gives the company a better understanding of its position on the market.