How do you rate your products and brands image?
Motorcycle dealer opinions of product and brand image in the United Kingdom (UK) 2018
This statistic shows the attitude of several motorcycle dealerships towards the image of their product and brand in the United Kingdom (UK) in autumn 2018. The respondents gave a score out of five. Piaggio dealers rated their product's image the worst, while Harley Davidson dealers gave the highest rating of 4.9 out of 5 points for brand image as of autumn 2018.
In the same time period, Kawasaki dealers rated their product's price and value the highest against other brands.
How do you rate your products and brands image?
Brand image autumn 2018Product image autumn 2018
Harley Davidson4.94.4
KTM4.74.7
Triumph4.64.4
Kawasaki4.44.4
Yamaha3.83.8
Honda3.73.7
Suzuki3.63.5
Piaggio group2.82.8
Average3.93.8
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Source

Release date

November 2018

Region

United Kingdom

Survey time period

Autumn 2018

Number of respondents

163 respondents

Special properties

Motorcycle franchise dealers

Method of interview

Questionnaire

Motorcycle dealer opinions of product and brand image in the United Kingdom (UK) 2018
This statistic shows the attitude of several motorcycle dealerships towards the image of their product and brand in the United Kingdom (UK) in autumn 2018. The respondents gave a score out of five. Piaggio dealers rated their product's image the worst, while Harley Davidson dealers gave the highest rating of 4.9 out of 5 points for brand image as of autumn 2018.
In the same time period, Kawasaki dealers rated their product's price and value the highest against other brands.
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Statistics on "Motorcycle industry in the United Kingdom"
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