Attitudes towards search engines in the UK 2015, by new and established users

This statistic displays the findings of a survey on the expectations towards search engines in the United Kingdom (UK) in 2015, broken down by newer and more established internet users. In 2015, 21 percent of respondents who first used the internet under 5 years ago reported having the opinion that, "if a website has been listed by the search engine, these websites will have accurate and unbiased information." Established users were somewhat less sure of the possible bias of search engine results. Of the responding established users 3 percent less expected unbiased information on website results while six percent more expected at least some biased information on some of the websites provided as search results.

What is your opinion about the level of accuracy or bias of the information detailed in the websites that appear in the results pages of a search engine?*

Length of internet usageI think that if they have been listed by the search engine, these websites will have accurate and unbiased informationI think that some websites will be accurate or unbiased and some won't beI don't really think about whether or not they have accurate or unbiased information, I just use the sites I like the look ofDon't know
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Source

Release date

April 2016

Region

United Kingdom

Survey time period

September to October 2015

Number of respondents

1,273**

Age group

16 years and older

Special properties

adults who go online at home or elsewhere

Method of interview

Computer-assisted personal interviews (CAPI)

Supplementary notes

* The original survey question was: "When you use a search engine to find information, you enter a query in the search box and the search engine will then show some links to websites in the results pages. Which one of these is closest to your opinion about the level of accuracy or bias of the information detailed in the websites that appear in the results pages?"
** n (started using the internet under 5 years ago) = 160; n (started using the internet 5+ years ago) = 1,113.

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Statistics on "New and non-internet users in the United Kingdom (UK)"

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