Internet, online offers: level of interest in Germany 2023

In 2023, there were roughly 49 million people in Germany who reported to be especially interested in online services and the web. This figure was virtually unchanged compared to the previous year.
The Allensbach Market and Advertising Media Analysis (Allensbacher Markt- und Werbeträgeranalyse or AWA in German) determines attitudes, consumer habits and media usage of the population in Germany on a broad statistical basis.

Number of people interested in the internet and online services in Germany from 2019 to 2023, by level of interest (in millions)

Characteristic	Very interested	Interested, but not that much	Hardly interested	Generally interested	Interested - and giving others advice, tips, considered as experts	I frequently look for information about this subject on the internet
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Release date

June 2023

More information

Region

Germany

Survey time period

2019 to 2023

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Face-to-face interview

Supplementary notes

Information on the population:
German-speaking population aged 14 years and older in private households at main place of residence in the Federal Republic of Germany.

Information on total sample:
2018: 23,389 respondents, representing 70.45 million people
2019: 23,318 respondents, representing 70.60 million people
2020: 23,191 respondents, representing 70.64 million people
2021: 22,563 respondents, representing 70.54 million people
2022: 23,015 respondents, representing 70.6 million people
2023: 23,524 respondents, representing 70.08 million people

You can find further information on the methodology here.

This question was phrased by the source as follows: "It is common to be interested in a certain topic and less interested in others. Could you please take a look at these cards and arrange them according to how much they interest you. Topic: internet, online offers." Original German question: "Es ist ja oft so, dass man über das eine gern mehr erfahren möchte, anderes interessiert einen weniger. Könnten Sie jetzt bitte einmal die Karten hier ansehen und auf dieses Blatt verteilen, je nachdem, wie sehr Sie das interessiert. Sie sehen ja, was hier steht. Thema: Internet, Online-Angebote."

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