In recent years however, regional hotels have been experiencing increasing rates of occupancy, reaching 76 percent in 2015. These are expected to remain stable in 2016 and 2017.
Occupancy rates are a key method used to measure performance in the hotel industry. They are calculated by dividing the number of occupied rooms by the number of available rooms, times 100. Other key performance measures include revenue per available room (RevPar) and average daily room rate (ADR).