Brand value of the most valuable South Korean brands 2018

Most valuable South Korean brands in 2018 (in million U.S. dollars)

by Statista Research Department, last edited Aug 9, 2019
Brand value of the most valuable South Korean brands 2018 With a brand value of around 77.7 billion U.S. dollars, Samsung Electronics was the most valuable South Korean brand in 2018, greatly surpassing Hyundai Motors, LG Electronics as well as SK Telekom. With its headquarters in the northwestern South Korean city of Suwon, Samsung is a world leader in the manufacturing of consumer electronics and semiconductors. Globally, Samsung produces more smartphones and mobile phones than any other brand, and has a strong presence in the tablet, television and computer components markets.

The evolution of Samsung

In its early days, Samsung was recognized for producing cheap consumer electronic alternatives. Customer perceptions have changed over the years, largely due to Samsung’s successful branding and advertising strategy adopted in the 90s. Today, innovation and creativity are both values which Samsung seeks to encapsulate through its products. Accordingly, Samsung smartphone owners are loyal, with 77 percent of global Samsung consumers opting for their next purchase to be a Samsung mobile rather than an Apple iPhone.

Samsung in numbers

Samsung has come a long way from its early establishment in South Korea to its current position as a globally recognized multinational conglomerate. It achieved a global revenue of around 218 billion U.S. dollars in 2018.

The largest department in terms of employment at Samsung’s headquarters was the ‘Device Solutions’ division in 2018. This department is responsible for ensuring the ‘inner workings’ of Samsung’s electronic devices are optimized in terms of performance and reliability.

Most product development is not based in South Korea itself. As of the 3rd quarter of 2018, Samsung had registered over double the number of patents in the United States compared to in South Korea during that year. Consequently, global research and development spending at Samsung Electronics reached a 10-year high in 2018 - a trend that looks likely to continue in coming years.
Show more

Most valuable South Korean brands in 2018 (in million U.S. dollars)

Statista Accounts: Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$49 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.
Leading companies trust Statista:
paypalgoogleadobepgsamsungtelekom
Related Studies: Available to Download in PDF or PPTX Format
Brand Value
Brand Value

All Information
in one Presentation

Brand Value

Everything On "Brand Value" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.

Statista has been my savior on several occasions. The site is easy to maneuver and the data is in a format that can go right into a report or presentation.
Marlene Greenfield

Marlene Greenfield
Vice President, Hearst Magazines

Statistics on "Brand Value"
  • Global Brand Value
  • Global Brand Value by Category
  • Brand Value by Market
  • Most Valuable Brands
Discover Statista
Need help with using Statista for your research? Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Learn more about how Statista can support your business.
Do you have any questions about our business solutions?

We provide you with detailed information about our Corporate Account.