Try our corporate solution for free!
(212) 419-8286
hadley.ward@statista.com

Brand value of the most valuable South Korean brands 2019

With a brand value of around 75 billion U.S. dollars, Samsung was the most valuable South Korean brand in 2018, greatly surpassing Hyundai, LG as well as SK Hynix.
With its headquarters in the northwestern South Korean city of Suwon, Samsung is a world leader in the manufacturing of consumer electronics and semiconductors. Globally, Samsung produces more smartphones and mobile phones than any other brand, and has a strong presence in the tablet, television and computer components markets.

The evolution of Samsung

In its early days, Samsung was recognized for producing cheap consumer electronic alternatives. Customer perceptions have changed over the years, largely due to Samsung’s successful branding and advertising strategy adopted in the 90s. Today, innovation and creativity are both values which Samsung seeks to encapsulate through its products. Accordingly, Samsung smartphone owners are loyal, with 77 percent of global Samsung consumers opting for their next purchase to be a Samsung mobile rather than an Apple iPhone.

Samsung in numbers

Samsung has come a long way from its early establishment in South Korea to its current position as a globally recognized multinational conglomerate. It achieved a global revenue of around 218 billion U.S. dollars in 2018.

The largest department in terms of employment at Samsung’s headquarters was the ‘Device Solutions’ division in 2018. This department is responsible for ensuring the ‘inner workings’ of Samsung’s electronic devices are optimized in terms of performance and reliability.

Most product development is not based in South Korea itself. As of the 3rd quarter of 2018, Samsung had registered over double the number of patents in the United States compared to in South Korea during that year. Consequently, global research and development spending at Samsung Electronics reached a 10-year high in 2018 - a trend that looks likely to continue in coming years.

Most valuable South Korean brands in 2019

Loading statistic...
You need to log in to download this statistic
Register for free
Already a member?
Log in
Show detailed source information?
Register for free
Already a member?
Log in
Source

Release date

November 2019

Region

South Korea

Survey time period

2019

Statista Accounts: Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.

Single Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access

Corporate solution including all features.

* Prices do not include sales tax.

Statistics on "South Korea's LG Group"

Statista Accounts: Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.