Market size of television in India 2007-2021

The value of India's television industry was estimated to reach 13.6 billion U.S. dollars in 2021. It was valued at just over ten billion dollars in 2017. Television was part of the brown segment of consumer durables in the country. TV penetration increased to reach 66 percent in 2018, diversifying into the semi-urban and rural areas where 109 out of 197 TV sets belonged to rural India.

Improved connection quality

It was forecasted that by 2023, the market share of digital television would be around 70 percent. In 2011, the government passed an act that would switch analog television connections across the country to digital television connections in four phases. Three of these were executed by 2017. Television connection was accessible by various means including cable operators, multi-system operators, direct to home (DTH), and high-speed internet protocol technology (IPTV). The number of DTH subscribers in India by 2023 was estimated to be almost twice as that of 2013. Dish TV, Tata Sky, Airtel, Vodafone, and Prasar Bharti owned Free Dish were key players for the market. Zee Entertainment-owned Dish TV had the highest market share among DTH players.

Push by regional content

According to Broadcast Audience Research Council, regional content had helped to drive the total television consumption in the country. Among the broadcasted channels, the Hindi language took the top spot in India. In terms of television viewership based on language, Hindi channels were also the most preferred ones.

Size of the television market in India from 2007 to 2017, with estimates until 2021

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Release date

June 2020



Survey time period

2007 to 2017

Supplementary notes


India's financial year begins in April and ends in March. For example, FY 2017 started in April 2016 and ended in March 2017.

Note: One Indian rupee is equal to 0.011 U.S. dollars and 0.014 euros as of August 2020.

Values have been rounded for clarity.

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Statistics on "Media and entertainment in India"

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