This statistic shows the level of awareness among consumers in the United Kingdom (UK) with regards to types of alternative finance offered on the market, as of 2014. In that time, approximately 44 percent of the UK population was "aware of some type of alternative finance, but never used it".
Awareness of alternative finance among consumers in the United Kingdom (UK) as of 2014
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Topics

Nesta. (November 7, 2014). Awareness of alternative finance among consumers in the United Kingdom (UK) as of 2014 [Graph]. In Statista. Retrieved September 25, 2023, from https://www.statista.com/statistics/372151/uk-alternative-finance-customer-awareness/
Nesta. "Awareness of alternative finance among consumers in the United Kingdom (UK) as of 2014." Chart. November 7, 2014. Statista. Accessed September 25, 2023. https://www.statista.com/statistics/372151/uk-alternative-finance-customer-awareness/
Nesta. (2014). Awareness of alternative finance among consumers in the United Kingdom (UK) as of 2014. Statista. Statista Inc.. Accessed: September 25, 2023. https://www.statista.com/statistics/372151/uk-alternative-finance-customer-awareness/
Nesta. "Awareness of Alternative Finance among Consumers in The United Kingdom (Uk) as of 2014." Statista, Statista Inc., 7 Nov 2014, https://www.statista.com/statistics/372151/uk-alternative-finance-customer-awareness/
Nesta, Awareness of alternative finance among consumers in the United Kingdom (UK) as of 2014 Statista, https://www.statista.com/statistics/372151/uk-alternative-finance-customer-awareness/ (last visited September 25, 2023)
Awareness of alternative finance among consumers in the United Kingdom (UK) as of 2014 [Graph], Nesta, November 7, 2014. [Online]. Available: https://www.statista.com/statistics/372151/uk-alternative-finance-customer-awareness/