This statistic shows the level of awareness among consumers in the United Kingdom (UK) with regards to types of alternative finance offered on the market, as of 2014. In that time, approximately 44 percent of the UK population was "aware of some type of alternative finance, but never used it".
Awareness of alternative finance among consumers in the United Kingdom (UK) as of 2014
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Topics

Nesta. (November 7, 2014). Awareness of alternative finance among consumers in the United Kingdom (UK) as of 2014 [Graph]. In Statista. Retrieved March 08, 2021, from https://www.statista.com/statistics/372151/uk-alternative-finance-customer-awareness/
Nesta. "Awareness of alternative finance among consumers in the United Kingdom (UK) as of 2014." Chart. November 7, 2014. Statista. Accessed March 08, 2021. https://www.statista.com/statistics/372151/uk-alternative-finance-customer-awareness/
Nesta. (2014). Awareness of alternative finance among consumers in the United Kingdom (UK) as of 2014. Statista. Statista Inc.. Accessed: March 08, 2021. https://www.statista.com/statistics/372151/uk-alternative-finance-customer-awareness/
Nesta. "Awareness of Alternative Finance among Consumers in The United Kingdom (Uk) as of 2014." Statista, Statista Inc., 7 Nov 2014, https://www.statista.com/statistics/372151/uk-alternative-finance-customer-awareness/
Nesta, Awareness of alternative finance among consumers in the United Kingdom (UK) as of 2014 Statista, https://www.statista.com/statistics/372151/uk-alternative-finance-customer-awareness/ (last visited March 08, 2021)