How important were these factors in your decision to choose P2P consumer lending?

P2P consumer lending services: Factors influencing investment in the UK 2014 This statistic shows the return possibilities and characteristics of peer-to-peer (P2P) consumer lending schemes which have an impact on the decision to make an investment, rated by importance according to respondents of a survey on the alternative finance market in the United Kingdom (UK) in 2014. In 2014, 71 percent of respondents considered the better interest rate offered to be their most important reason for investing through the P2P consumer lending platform.
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Very importantImportantNeither important nor unimportantUnimportantVery unimportant
Better interest rate71%22%5%1%1%
More flexible terms (i.e. early repayment)56%31%8%2%3%
Ease of use52%38%7%1%1%
Transparency50%36%11%1%2%
Speed50%36%11%2%2%
More control45%35%16%3%2%
Better services42%37%18%2%2%
Less risky31%30%32%4%3%
Because the money comes from individuals19%21%41%12%8%
Curiosity7%18%50%11%14%
Unable to get funding elsewhere7%8%31%18%36%
Unable to source funding locally6%8%33%20%33%
Very importantImportantNeither important nor unimportantUnimportantVery unimportant
Better interest rate71%22%5%1%1%
More flexible terms (i.e. early repayment)56%31%8%2%3%
Ease of use52%38%7%1%1%
Transparency50%36%11%1%2%
Speed50%36%11%2%2%
More control45%35%16%3%2%
Better services42%37%18%2%2%
Less risky31%30%32%4%3%
Because the money comes from individuals19%21%41%12%8%
Curiosity7%18%50%11%14%
Unable to get funding elsewhere7%8%31%18%36%
Unable to source funding locally6%8%33%20%33%
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Description Source More information
This statistic shows the return possibilities and characteristics of peer-to-peer (P2P) consumer lending schemes which have an impact on the decision to make an investment, rated by importance according to respondents of a survey on the alternative finance market in the United Kingdom (UK) in 2014. In 2014, 71 percent of respondents considered the better interest rate offered to be their most important reason for investing through the P2P consumer lending platform.
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Release date
November 2014
Region
United Kingdom
Survey time period
March to September 2014
Special properties
primary industry figures as well as extensive surveys of businesses and consumers
Supplementary notes
Shares might not add up to a 100 percent due to rounding.

The source adds the following information: "Four stages of research activity were carried out from March to September 2014. (1) Stage one involved collecting primary transactional data directly from alternative finance platforms. (2) Stage two consisted of designing and distributing model-specific questionnaires to survey funders and fundraisers of alternative finance. In total 15,658 users were surveyed. (3) Stage three conducted in association with ACCA and PwC included two external national surveys to understand the level of awareness among consumers of alternative finance. 2,007 consumers and 506 SMEs were surveyed. (4) Stage four was the industry-wide tracking survey among UK crowdfunding associations and P2P associations to gather industrial figures for year 2014. Transactional data was collected for quarters one to three of 2014."

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