P2P business loan investment decision factors in the UK 2014, by importance

This statistic shows the factors which influence the decision to invest via peer-to-peer (P2P) business lending platforms rather than through more traditional methods, on the alternative finance market in the United Kingdom (UK) as of 2014, listed by their importance. In 2014, 82 percent of respondents considered making a financial return the most important reason for investing through P2P platform. A further 39 percent of respondents invested in an alternative method to diversify their portfolio.
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How important are the following when making decisions about investing through P2P business lending rather than investing your money elsewhere?
Very importantImportantNeither important nor unimportantUnimportantVery unimportant
To make a financial return82%17%1%-0%
To diversify my investment portfolio39%49%9%2%0%
Supporting an alternative to the big banks39%37%16%5%3%
To have control over where my money goes35%46%14%4%1%
The ease of investment/lending process29%58%12%1%0%
The choice of various loans on offer25%53%18%3%0%
I feel my money is making a difference16%41%29%9%4%
Supporting the SME sector12%35%35%12%5%
Lending to industries I know or care about8%26%42%18%6%
Doing social or environmental good7%29%38%17%8%
Lending to local businesses or enterprises7%19%43%22%9%
Curiosity6%26%38%15%16%
Supporting a friend or a family member2%6%33%30%28%
To help increase housing stock2%11%40%26%21%
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