P2P consumer loans investment decision factors in the UK 2014, by importance

How important are the following when making decisions about investing through a P2P (consumer lending) platform rather than investing your money elsewhere?

by Statista Research Department, last edited Nov 7, 2014
P2P consumer loans investment decision factors in the UK 2014, by importance This statistic shows the factors which influence the decision to invest via peer-to-peer (P2P) consumer lending platforms rather than through more traditional routes, on the alternative finance market in the United Kingdom (UK) in 2014, listed by their importance. In 2014, 78 percent of respondents considered the interest rate available their most important reason for investing through P2P consumer lending platforms.
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How important are the following when making decisions about investing through a P2P (consumer lending) platform rather than investing your money elsewhere?

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