P2P consumer loans investment decision factors in the UK 2014, by importance

How important are the following when making decisions about investing through a P2P (consumer lending) platform rather than investing your money elsewhere?

P2P consumer loans investment decision factors in the UK 2014, by importance This statistic shows the factors which influence the decision to invest via peer-to-peer (P2P) consumer lending platforms rather than through more traditional routes, on the alternative finance market in the United Kingdom (UK) in 2014, listed by their importance. In 2014, 78 percent of respondents considered the interest rate available their most important reason for investing through P2P consumer lending platforms.
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How important are the following when making decisions about investing through a P2P (consumer lending) platform rather than investing your money elsewhere?

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Very importantImportantNeither important nor unimportantUnimportantVery unimportant
Interest rate available78%22%0%0%0%
Knowing my mony is protected by a provision60%32%7%1%0%
I can choose how much to lend and for how long48%46%5%1%0%
Supporting the alternative to the big banks35%36%19%7%3%
Ease of use34%55%9%1%0%
To diversify my investment portfolio26%50%18%5%1%
Level of customer service22%55%20%3%1%
Knowing my money is helping someone15%36%32%12%4%
Access to secondary market8%27%47%14%3%
Curiosity5%24%38%18%15%
Very importantImportantNeither important nor unimportantUnimportantVery unimportant
Interest rate available78%22%0%0%0%
Knowing my mony is protected by a provision60%32%7%1%0%
I can choose how much to lend and for how long48%46%5%1%0%
Supporting the alternative to the big banks35%36%19%7%3%
Ease of use34%55%9%1%0%
To diversify my investment portfolio26%50%18%5%1%
Level of customer service22%55%20%3%1%
Knowing my money is helping someone15%36%32%12%4%
Access to secondary market8%27%47%14%3%
Curiosity5%24%38%18%15%
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This statistic shows the factors which influence the decision to invest via peer-to-peer (P2P) consumer lending platforms rather than through more traditional routes, on the alternative finance market in the United Kingdom (UK) in 2014, listed by their importance. In 2014, 78 percent of respondents considered the interest rate available their most important reason for investing through P2P consumer lending platforms.
Show more
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