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U.S. Gen X shoppers who have used an online channel for groceries 2015-2019

Published by Daniela Coppola, Nov 30, 2020
This statistic shows the share of Generation X shoppers who have used an online-only retailer for groceries in the United States from 2015 to 2019. In 2019, 40 percent of Gen X respondents said that they had ordered groceries online.

Share of Gen X shoppers who have used an online-only retailer for groceries in the United States from 2015 to 2019*

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Sources

Release date

June 2019

Region

United States

Survey time period

2015 to 2019

Number of respondents

1,786 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Date and study characteristics apply to the 2019 survey. Data for previous years were conducted among equally large samples.

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U.S. Gen X: grocery shopping behaviorU.S. consumers: Online Grocery ShoppingFood Shopping BehaviorU.S. generations: grocery shopping behaviorU.S. Millennials: Consumer goods and shopping behavior
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