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Tourism industry in Germany - Statistics and Facts

Germany is one of the most visited countries in Europe. Its sixteen states are all distinctive in their own way, differing in terms of population, landscapes, architecture, history and even local dialect. Both for domestic and international arrivals, Germany is well-connected in terms of travel routes and options. On a national level, the German GDP benefits from travel and tourism as well, with figures increasing in recent years.

In general, Germans go on a variety of holidays both in and outside of the country. The most popular types of travel include summer holidays and going away with family. While the trip itself is the end goal, planning for it is considered a serious activity in itself, with travelers usually devoting time and attention to pre-holiday organizing and booking. In most cases, holiday components taken care of in advance involve booking a package or customized tour, as well as arranging accommodation. Making travel plans has changed enormously because of the internet. In Germany, 70 percent of the population go online to research their vacations. An increasing number of people also book their holidays on the internet. Based on the share of bookings made, some of the leading online travel agencies in Germany are booking.com and expedia.de.

The rising use of various online travel websites among consumers, both for research and for bookings, has contributed to losses for traditional travel agencies. The modern traveler can often circumvent an agency entirely and plan the whole trip independently, since virtually any travel activity, tickets and accommodation can be booked online.

The German travel accommodation industry has been recording encouraging growth levels year after year. As of 2019, total revenue from tourist accommodation in the country amounted to 33 billion euros. That same year, 51,229 establishments for tourists to stay in were open in Germany. When looking at overnight stays by accommodation and visitor origin, most domestic travelers stayed in hotels, which was also true for guests from abroad.

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Tourism industry in Germany

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