Gen X: smartphone retail activities in the United States 2015

This statistic presents the smartphone usage for shopping-related activities of Generation X shoppers in the United States. During a 2015 survey, it was found that 55 percent of Gen X respondents used their smartphone for locating stores and opening hours.

Percentage of Gen X shoppers in the United States who use their smartphone for selected retail activities in 2015

Percentage of respondents
Locate store/hours55%
Browse products54%
Get text offers44%
Use a comparison shopping app39%
Check price36%
Read reviews34%
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Release date

November 2015


United States

Survey time period


Age group

35 to 54 years

Method of interview

Online survey

Supplementary notes

The source does not provide the number of respondents or date of survey.
Use a smartphone: Do you use your smartphone for any of the following activities?

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Statistics on "Generation X in the U.S."

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