This statistic shows the percentage of individuals in the European Union (EU 28) who used the internet to sell goods or services to other consumers from 2007 to 2017. In 2017, 19 percent of all individuals used the internet in this way, but usage was higher among those who used the internet within the last three months, at 22 percent.
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- C2C E-Commerce›
Online C2C e-commerce penetration in the European Union 2007-2017
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Share of individuals using the internet to sell goods or services in the European Union (EU 28) from 2007 to 2017
Exclusive Premium Statistic
This statistic shows the percentage of individuals in the European Union (EU 28) who used the internet to sell goods or services to other consumers from 2007 to 2017. In 2017, 19 percent of all individuals used the internet in this way, but usage was higher among those who used the internet within the last three months, at 22 percent.
| Share of all individuals | Share of individuals who used the internet in the last 3 months | |
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| Share of all individuals | Share of individuals who used the internet in the last 3 months | |
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This statistic shows the percentage of individuals in the European Union (EU 28) who used the internet to sell goods or services to other consumers from 2007 to 2017. In 2017, 19 percent of all individuals used the internet in this way, but usage was higher among those who used the internet within the last three months, at 22 percent.
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- Show publisher information
- Release date
- November 2018
- Region
- EU
- Survey time period
- 2007 to 2017
More information
- Region
- EU
- Survey time period
- 2007 to 2017
Other interesting statistics
Online share of retail trade in selected countries 2014-2017
+
+Year-on-year increase in B2C online sales in selected European countries 2013-2017
+
+E-commerce revenue in Poland 2012-2017
+
+Revenues in online retail in Germany 2012-2017
+
+E-commerce revenue in the Netherlands 2012-2017
+
+E-commerce revenue in Spain 2012-2017
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E-commerce in Europe
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Statistics on "E-commerce in Europe"
- Overview
The most important statistics
- Retail e-commerce sales as share of retail trade in selected countries from 2014 to 2017Online share of retail trade in selected countries 2014-2017
- E-commerce revenue share of companies in Europe in 2017, by countryOnline commerce revenue share of companies in Europe 2017, by country
- Average annual spending per capita for online shopping in Europe from 2015 to 2018, by country (in euros**)E-commerce spending per capita in Europe 2015-2018, by country
- Share of e-commerce users in the European Union from 2009 to 2017, by countryE-commerce usage rate in the European Union 2009-2017, by country
- Year-on-year increase in online retail sales in selected European countries from 2013 to 2017Year-on-year increase in B2C online sales in selected European countries 2013-2017
- Share of individuals using the internet to sell goods or services in the European Union (EU 28) from 2007 to 2017Online C2C e-commerce penetration in the European Union 2007-2017
- Austria and Switzerland
The most important statistics
- Share of gross annual online retail revenue in total retail revenue in Austria from 2006 to 2017Gross annual online retail revenue share in total retail revenue Austria 2006-2017
- Ranking of the leading online shops in Austria in 2017, by revenue (in million euros)Revenue of the leading online shops in Austria 2017
- Online shopping penetration rate in Austria from 2003 to 2017Share of online shoppers in Austria 2003-2017
- Revenue of the online commerce and mail order business in Switzerland from 2008 to 2017 (in billion Swiss francs)Revenue of the online commerce and mail order business in Switzerland 2008-2017
- Market volume of online retail and mail order commerce in Switzerland from 2014 to 2017, by category (in million Swiss francs)Revenue of online retail and mail order business in Switzerland 2014-17, by category
- Ranking of the leading online shops in Switzerland in 2015, by revenue (in million Swiss francs)Revenue of the leading online shops in Switzerland 2015
- Benelux countries
The most important statistics
- B2C e-commerce revenue in the Netherlands from 2012 to 2015, with a forecast for 2016 and 2017 (in billion euros)E-commerce revenue in the Netherlands 2012-2017
- Average revenue per online shopper in the Netherlands from 2012 to 2016 (in euros)E-commerce revenue per online shopper in the Netherlands 2012-2016
- Quarterly online expenditure value in the Netherlands from 1st quarter 2014 to 2nd quarter 2018 (in billion euros)Online expenditure quarterly in the Netherlands 2014-2018
- Average spending per capita for online shopping in the Netherlands from 2012 to 2017 (in euros)E-commerce spending per capita in the Netherlands 2012-2017
- Distribution of online shopping expenditure in the Netherlands from 2015 to 2018Distribution of online shopping expenditure in the Netherlands 2015-2018
- Share of population that had made an online purchase in the prior 12 months in Belgium between 2011 and 2018*Digital buyer penetration in Belgium 2011-2018
- How frequently do you buy something via the Internet (for personal purposes)?Frequency of online purchases in Belgium 2011-2018
- Distribution of online shopping frequency in the Netherlands from 2015 to 2018Online shopping frequency in the Netherlands 2015-2018
- France
The most important statistics
- Annual revenue of e-commerce in France from 2005 to 2016 (in billion euros)E-commerce revenue in France 2005-2016
- Average revenue per online shopper in France from 2012 to 2016 (in euros)E-commerce revenue per online shopper in France 2012-2016
- Average spending per capita for online shopping in France from 2012 to 2017 (in euros)E-commerce spending per capita in France 2012-2017
- Annual revenue of distance selling in France from 2005 to 2015 (in billion euros)*Distance selling revenue in France 2005-2015
- Share of e-commerce among distance selling revenue in France from 2005 to 2014E-commerce share of distance selling revenue in France 2005-2014
- Which of the following methods do you prefer to use when you pay for a product you've bought online?Most popular payment methods for online purchases in France 2017-2018
- Germany
The most important statistics
- Revenues in online retail in Germany from 2012 to 2017* (in billion euros)Revenues in online retail in Germany 2012-2017
- E-commerce revenue from trade goods in Germany from 2000 to 2017 (in billion euros)Online trade goods revenues in Germany 2000-2017
- Revenue share of the leading 10 online shops in the total e-commerce revenue in Germany from 2008 to 2017E-commerce revenue share of the leading 10 online shops in Germany 2008-2017
- Revenue in the distance selling and internet retail sector in Germany from 2009 to 2020* (in million euros)Distance selling and internet retail revenue in Germany 2009-2020
- Italy
The most important statistics
- Italy: retail e-commerce revenue forecast from 2017 to 2023 (in billion U.S. dollars)Total retail e-commerce revenue in Italy 2017-2023
- E-commerce revenue forecast in Italy from 2017 to 2023, by segment (in billion U.S. dollars)E-commerce revenue in Italy 2017-2023, by segment
- Number of Toys, Hobby & DIY e-commerce users in Italy from 2017 to 2023, by segment (in millions)Toys, Hobby & DIY e-commerce user in Italy 2017-2023
- Average revenue per online shopper in Italy from 2012 to 2016 (in euros)E-commerce revenue per online shopper in Italy 2012-2016
- Average spending per capita for online shopping in Italy from 2012 to 2017 (in euros)E-commerce spending per capita in Italy 2012-2017
- Share of European online shoppers who purchased online from internet shops based in Italy in 2018, by countryShare of European customers of online shops in Italy 2018, by country
- Which of the following methods do you prefer to use when you pay for a product you've bought online?Most popular payment methods for online purchases in Italy 2017-2018
- Nordic countries
The most important statistics
- B2C e-commerce revenue in Sweden from 2012 to 2017 (in billion euros)E-commerce revenue in Sweden 2012-2017
- Average revenue per online shopper in Sweden from 2012 to 2016 (in euros)E-commerce revenue per online shopper in Sweden 2012-2016
- Average spending per capita for online shopping in Sweden from 2012 to 2017 (in euros)E-commerce spending per capita in Sweden 2012-2017
- Share of online shoppers in selected European countries who purchased online from Nordic online shops in 2018, by countryShare of European customers of online shops in Nordic countries 2018, by country
- Most popular payment methods for online purchases in the Nordic countries in 2018Most preferred payment methods for online purchases in Nordic countries 2018
- Poland
The most important statistics
- B2C e-commerce revenue in Poland from 2012 to 2017 (in billion euros)E-commerce revenue in Poland 2012-2017
- Average revenue per online shopper in Poland from 2012 to 2016 (in euros)E-commerce revenue per online shopper in Poland 2012-2016
- Average spending per capita for online shopping in Poland from 2012 to 2017 (in euros)E-commerce spending per capita in Poland 2012-2017
- Most recently online purchased product categories in Poland in 2015Poland: most popular online shopping categories 2015
- Share of European online shoppers who purchased online from internet shops based in Poland in 2018, by countryShare of European customers of online shops in Poland 2018, by country
- Which of the following methods do you prefer to use when you pay for a product you've bought online?Most popular payment methods for online purchases in Poland 2017-2018
- Spain
The most important statistics
- B2C e-commerce revenue in Spain from 2012 to 2017 (in billion euros)E-commerce revenue in Spain 2012-2017
- Number of e-commerce users in Spain from 2017 to 2023 (in millions)Online retail users in Spain 2017-2023
- Average revenue per online shopper in Spain from 2012 to 2016 (in euros)E-commerce revenue per online shopper in Spain 2012-2016
- Average spending per capita for online shopping in Spain from 2012 to 2017 (in euros)E-commerce spending per capita in Spain 2012-2017
- E-commerce revenue forecast in Spain from 2017 to 2023, by segment (in billion U.S. dollars)E-commerce revenue in Spain 2017-2023, by segment
- Share of European online shoppers who purchased online from internet shops based in Spain in 2018, by countryShare of European customers of online shops in Spain 2018, by country
- Which of the following methods do you prefer to use when you pay for a product you've bought online?Most popular payment methods for online purchases in Spain 2017-2018
- United Kingdom
The most important statistics
- B2C e-commerce revenue in Great Britain from 2012 to 2017 (in billion euros)E-commerce revenue in Great Britain 2012-2017
- E-commerce revenue forecast in the United Kingdom from 2017 to 2023, by segment (in billion U.S. dollars)E-commerce revenue in the United Kingdom 2017-2023, by segment
- Number of e-commerce users in the United Kingdom from 2017 to 2023 (in millions)Online retail users in the United Kingdom 2017-2023
- Average revenue per online shopper in Great Britain from 2012 to 2016 (in euros)E-commerce revenue per online shopper in Great Britain 2012-2016
- Average spending per capita for online shopping in Great Britain from 2012 to 2017 (in euros)E-commerce spending per capita in Great Britain 2012-2017
- Share of European online shoppers who purchased online from internet shops based in the United Kingdom (UK) in 2018, by countryShare of European customers of online shops in the UK 2018, by country
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Online C2C e-commerce penetration in Germany 2006-2018
- Online C2C e-commerce penetration in Turkey 2005-2016
- Online C2C e-commerce penetration in Cyprus 2005-2018
- Online C2C commerce penetration in European countries 2016
- Online C2C e-commerce penetration in Iceland 2005-2018
- Online C2C e-commerce penetration in Slovenia 2006-2018
- Online C2C e-commerce penetration in Sweden 2005-2018
- Online C2C e-commerce penetration in Croatia 2007-2018
- Online C2C e-commerce penetration in Austria 2005-2018
- Online C2C e-commerce penetration in Denmark 2005-2018
- Online C2C e-commerce penetration in Malta 2005-2018
- Online C2C e-commerce penetration in Greece 2005-2018
- Online C2C e-commerce penetration in Finland 2005-2018
- Online C2C e-commerce penetration in Estonia 2005-2018
- Online media consumption in Finland 2005-2014
- Usage frequency of selected online services in Germany 2014
- Online voice and video calling in the Netherlands 2008-2016
- Share of people who have traded used goods online in Norway 2015, by age group
- Online networked game playing penetration in Belgium 2012-2014
- Kinds of sharing economy websites or apps used in Sweden 2016, by frequency
Statistics on the topic
Free statistics
- Retail e-commerce sales as share of retail trade in selected countries from 2014 to 2017
- Distribution of online shopping expenditure in the Netherlands from 2015 to 2018
- Distribution of online shopping frequency in the Netherlands from 2015 to 2018
- Revenue in the distance selling and internet retail sector in Germany from 2009 to 2020* (in million euros)
- Share of individuals using the internet to sell goods or services in Iceland from 2005 to 2018
Premium Statistics
- E-commerce revenue share of companies in Europe in 2017, by country
- Average annual spending per capita for online shopping in Europe from 2015 to 2018, by country (in euros**)
- Share of e-commerce users in the European Union from 2009 to 2017, by country
- Year-on-year increase in online retail sales in selected European countries from 2013 to 2017
- Share of individuals using the internet to sell goods or services in the European Union (EU 28) from 2007 to 2017
- Share of gross annual online retail revenue in total retail revenue in Austria from 2006 to 2017
- Ranking of the leading online shops in Austria in 2017, by revenue (in million euros)
- Online shopping penetration rate in Austria from 2003 to 2017
- Revenue of the online commerce and mail order business in Switzerland from 2008 to 2017 (in billion Swiss francs)
- Market volume of online retail and mail order commerce in Switzerland from 2014 to 2017, by category (in million Swiss francs)
- Ranking of the leading online shops in Switzerland in 2015, by revenue (in million Swiss francs)
- B2C e-commerce revenue in the Netherlands from 2012 to 2015, with a forecast for 2016 and 2017 (in billion euros)
- Average revenue per online shopper in the Netherlands from 2012 to 2016 (in euros)
- Quarterly online expenditure value in the Netherlands from 1st quarter 2014 to 2nd quarter 2018 (in billion euros)
- Average spending per capita for online shopping in the Netherlands from 2012 to 2017 (in euros)
- Share of population that had made an online purchase in the prior 12 months in Belgium between 2011 and 2018*
- How frequently do you buy something via the Internet (for personal purposes)?
- Most recently online purchased product categories in Belgium in 2015
- Share of cross-border online shopping expenditure in European countries by consumers in the Netherlands in 2016, by country
- Which of the following methods do you prefer to use when you pay for a product you have bought online?
- Which of the following methods do you prefer to use when you pay for a product you have bought online?
- Annual revenue of e-commerce in France from 2005 to 2016 (in billion euros)
- Average revenue per online shopper in France from 2012 to 2016 (in euros)
- Average spending per capita for online shopping in France from 2012 to 2017 (in euros)
- Annual revenue of distance selling in France from 2005 to 2015 (in billion euros)*
- Share of e-commerce among distance selling revenue in France from 2005 to 2014
- Which of the following methods do you prefer to use when you pay for a product you've bought online?
- Revenues in online retail in Germany from 2012 to 2017* (in billion euros)
- E-commerce revenue from trade goods in Germany from 2000 to 2017 (in billion euros)
- Revenue share of the leading 10 online shops in the total e-commerce revenue in Germany from 2008 to 2017
- Italy: retail e-commerce revenue forecast from 2017 to 2023 (in billion U.S. dollars)
- E-commerce revenue forecast in Italy from 2017 to 2023, by segment (in billion U.S. dollars)
- Number of Toys, Hobby & DIY e-commerce users in Italy from 2017 to 2023, by segment (in millions)
- Average revenue per online shopper in Italy from 2012 to 2016 (in euros)
- Average spending per capita for online shopping in Italy from 2012 to 2017 (in euros)
- Share of European online shoppers who purchased online from internet shops based in Italy in 2018, by country
- Which of the following methods do you prefer to use when you pay for a product you've bought online?
- B2C e-commerce revenue in Sweden from 2012 to 2017 (in billion euros)
- Average revenue per online shopper in Sweden from 2012 to 2016 (in euros)
- Average spending per capita for online shopping in Sweden from 2012 to 2017 (in euros)
- Share of online shoppers in selected European countries who purchased online from Nordic online shops in 2018, by country
- Most popular payment methods for online purchases in the Nordic countries in 2018
- B2C e-commerce revenue in Poland from 2012 to 2017 (in billion euros)
- Average revenue per online shopper in Poland from 2012 to 2016 (in euros)
- Average spending per capita for online shopping in Poland from 2012 to 2017 (in euros)
- Most recently online purchased product categories in Poland in 2015
- Share of European online shoppers who purchased online from internet shops based in Poland in 2018, by country
- Which of the following methods do you prefer to use when you pay for a product you've bought online?
- B2C e-commerce revenue in Spain from 2012 to 2017 (in billion euros)
- Number of e-commerce users in Spain from 2017 to 2023 (in millions)
- Average revenue per online shopper in Spain from 2012 to 2016 (in euros)
- Average spending per capita for online shopping in Spain from 2012 to 2017 (in euros)
- E-commerce revenue forecast in Spain from 2017 to 2023, by segment (in billion U.S. dollars)
- Share of European online shoppers who purchased online from internet shops based in Spain in 2018, by country
- Which of the following methods do you prefer to use when you pay for a product you've bought online?
- B2C e-commerce revenue in Great Britain from 2012 to 2017 (in billion euros)
- E-commerce revenue forecast in the United Kingdom from 2017 to 2023, by segment (in billion U.S. dollars)
- Number of e-commerce users in the United Kingdom from 2017 to 2023 (in millions)
- Average revenue per online shopper in Great Britain from 2012 to 2016 (in euros)
- Average spending per capita for online shopping in Great Britain from 2012 to 2017 (in euros)
- Share of European online shoppers who purchased online from internet shops based in the United Kingdom (UK) in 2018, by country
- Share of individuals using the internet to sell goods or services in Germany from 2006 to 2018
- Share of individuals using the internet to sell goods or services in Turkey from 2005 to 2016
- Share of individuals using the internet to sell goods or services in Cyprus from 2005 to 2018
- Share of individuals using the internet to sell goods or services in selected European countries in 2016
- Share of individuals using the internet to sell goods or services in Slovenia from 2006 to 2018
- Share of individuals using the internet to sell goods or services in Sweden from 2005 to 2018
- Share of individuals using the internet to sell goods or services in Croatia from 2007 to 2018
- Share of individuals using the internet to sell goods or services in Austria from 2005 to 2018
- Share of individuals using the internet to sell goods or services in Denmark from 2005 to 2018
- Share of individuals using the internet to sell goods or services in Malta from 2005 to 2018
- Share of individuals using the internet to sell goods or services in Greece from 2005 to 2018
- Share of individuals using the internet to sell goods or services in Finland from 2005 to 2018
- Share of individuals using the internet to sell goods or services in Estonia from 2005 to 2018
- Share of individuals who play or download games, images, films or music on the internet in Finland from 2005 to 2014
- Share of frequent internet users who used the following online services daily or at least once a week in Germany 2014
- Share of individuals making voice or video calls over the internet in the Netherlands from 2008 to 2016
- Do you ever use the internet for buying, selling, giving or receiving used goods?
- Share of individuals playing networked games with other persons on the internet in Belgium from 2012 to 2014
- What kind of sharing economy websites or apps have you used in the past two years and how often?
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